Day 1

The Style Rookie: An Overview.

Her blog gets about 54,000 views daily.

She has a publicist.

She chose not to appear on Oprah and the Tonight Show because “that’s just not a crowd whose eyes she wants on her.”

She’s had her blog for 3 years.

And she is 14 years old.

Tavi Gevinson from Chicago is a high school freshman and the author of the popular blog The Style Rookie.

Tavi is a fashion blogger. Her weblog is a compilation of runway photographs borrowed from style.com (as mentioned in her blog), her own Canon Powershot A590IS pictures and shots of Tavi herself taken by her friends. Tavi includes a lot of images of models, outfits, and anything that she finds related to the style or trend she wants to cover on a certain day. There is some copy in each post, just enough to make sense of the where her thoughts are going.

However, posts are only a part of her blog. The Style Rookie has and is linked to plenty of other content. First of all, Tavi shares her photographs on Flickr, 8tracks, Polyvore, Twitter, Weardrobe and emphasizes that she is not on Facebook.

 She has an online clothing mini-store. A T-shirt with the visible “tavi” logo, on the right of the blog posts, was designed by her in collaboration with Borders&Frontiers.  For those who might not get it, the fashion guru explains that the T-shirt was inspired by Yves Saint Laurent Fall 2008 when Tavi was already on the fashion watch.

Tavi has two different e-mails, one of them specifically designated “for press inquiries.” She also clarifies that she cannot help with school projects at the time.

The Style Rooky provides links to her other Pop blog, which at first glance has more pictures of unbelievable outfits and less images of the author, to the list of her “Complete love” blogs and “Favourite Tumblrs.” 

I am going to follow the fashion expert for the next week and hopefully understand why and how Tavi Gevinson has become so famous in the blogosphere and the fashion world.